Your website is an essential part of your business. 

It’s the first thing potential customers see when they want to find out about you. It can mean the difference between making a sale and losing that prospect forever. That’s why it’s essential to ensure your website reflects who you are as a company. And what better way to do that than by soliciting visitors’ feedback? 

Here are some tips on collecting this valuable information using website feedback tools.

What Is a Website Feedback Tool?

A website feedback tool is a piece of software that allows users to give feedback on a website. 

You can do this in several ways, including a standalone tool (like Feedback Form) or a plugin for a content management system (like UserVoice)

The primary benefit of these tools is that they’re easy for site owners alike to set up and integrate into their websites.

How Do Website Feedback Tools Work?

Website feedback tools differ from online surveys. 

The user typically completes an online survey on their own time and on their device. A website feedback tool, however, is embedded into a webpage so that users can complete it as they move through your site. This means that they’re not required to fill out lengthy answers or spend time finding where they need to give feedback—they can contribute their thoughts while exploring your content and product pages.

Website feedback tools are also different from website analysis tools. 

While both provide data about specific issues with your site, an analysis tool will give you more in-depth information about those issues while leaving other questions unanswered (or difficult to answer). 

A good example might be something like Quantcast, which gives detailed info on visitor demographics but doesn’t tell us much about how people interact with your web pages or what elements of your design need improvement to be more effective at driving conversions for you.

Why Use Website Feedback Tools?

1. Contextual and actionable feedback

Many feedback tools allow you to incorporate customer feedback into your product development process. 

You can also use them to collect feedback regularly, whether before or after you release a new feature. It’s important to note that customers can provide contextual and actionable feedback at any time—not just when completing transactions with your company. 

This means you can use these tools to collect feedback from existing customers and potential ones who have not yet converted into paying customers (but may be interested in doing so).

2. Less time back-tracking

It’s no secret that providing feedback is a big part of a website development company’s job. 

Feedback helps us get to the right version of our story much faster than if we had to go through several iterations alone. It also allows our clients and stakeholders to understand what they like or dislike about an idea, which can be challenging for them to articulate in the heat of the moment. But sometimes providing feedback takes too long—time you could have spent doing other things.

That’s where feedback tools come in handy: they help reduce the time it takes for you to provide your team with valuable insight into their work so they can move forward more quickly and confidently.

3. Centralises feedback

You can collect and collate feedback in one place. 

Several tools centralize feedback into different categories (e.g., bugs, new features, etc.), making it easier for developers offering website design services to find the issues that need attention. This centralized location also makes it easier for you to analyze the overall volume of issues you’re receiving, so you can see how many people are having problems with specific features or areas of your product. You can find such a developer online to set up your feedback system by searching for “web design services near me.”

Finally, because you collect feedback from multiple sources in one place, there are fewer channels through which users have to submit their opinions—meaning they’re more likely to do so!

4. Strong collaboration

Collaboration is key to success, and there’s no better way to get the help you need than with a feedback tool. 

You can’t do everything yourself, so working with others is how you’ll complete your project on time and under budget. Feedback tools make this possible because they enable teamwork—the ability for multiple people across different departments or locations to provide input and ideas in real-time during a meeting or review session. 

5. Improves communication

Feedback tools are not just for improving your feedback process. 

They can also help you communicate more effectively with your team members, vendors, and customers. This can improve your company’s overall efficiency and make it easier to get things done.

6. Saves time

If you’re like most businesses, then your customer support team is already overworked and understaffed. 

If this is the case for you, then it’s helpful to use a feedback tool to save them time. A good example is when someone emails you. The person who receives this email could simply forward it through the feedback tool so that you receive all future responses in one place.

What is a Use Case for eCommerce Companies Using Website Feedback Tools?

If you’re in eCommerce, then the value of customer feedback is pretty clear.

It can help you improve your website, customer service, product line, and marketing. For example, if customers are saying they have trouble placing orders or finding items on your site, consider improving the organization of your product catalog to make sure it’s easy to navigate. 

Or if they’re telling you they want more products, like one specific item with low sales volume but high satisfaction ratings in reviews—then maybe consider adding some new items based on what those customers have told you!


Website feedback tools are invaluable; they can help you understand your customers’ needs more deeply and give insight into what aspects of the site are working and what needs improvement. These insights will help ensure that your brand makes the best possible impression on its audience. With this information, you’ll be able to create a website that engages visitors immediately, builds trust over time, and drives sales for years to come! That’s why we recommend getting an expert to set everything up for you. You can find such an expert by searching on Google for a “website development company near me.”